Sending broadcast messages allows you to reach multiple bot users at once with announcements, alerts, promotions, and updates. Broadcasts can be sent using approved template messages to ensure compliance with channel guidelines.

Activating broadcasts involves three key steps:

Before sending broadcasts, you must create and approve a template message.

Templates help maintain message quality and ensure compliance with channel policies.

Examples of template messages include:

Upload the contact list of users you want to send the broadcast to.

This step ensures successful delivery by mapping users to their channel identifiers such as:

Supported formats typically include:

Your contact list should contain valid phone numbers with country codes.

Once your template and user list are ready, you can create a broadcast campaign.

Steps:

The platform will then deliver the template message to all selected users.

After reviewing the template configuration, it is recommended to add a dedicated flow setup for URL and Phone Number buttons.

In RCS RBM, every button interaction requires a postback to trigger a bot flow. Even though URL and Phone Number buttons perform external actions (opening a link or calling a number), the platform still expects a postback path to be configured.

Use a Silent Path for all URL and Phone Number buttons so that:

Navigate to the broadcast creation page from the Engati portal and configure the broadcast using the following fields

The first field at the top allows you to provide a name for the broadcast campaign.

Example:

test

This name is used internally to identify the campaign in the broadcast list and reports. It is not visible to users.

This field defines the messaging channel where the broadcast will be sent.

Example:

RCS

Only users who are available on the selected channel will receive the message.

This field defines the goal of the campaign. It helps categorize broadcasts for reporting and campaign tracking.

Example objectives may include:

Example shown in the interface:

Increase Website Visits

This field defines how the message will be sent.

Example:

Send template message

When this option is selected, the broadcast uses a pre-approved RCS template created in the platform.

Templates ensure messages follow channel policies and maintain consistent formatting.

Choose the approved template message that will be used in the broadcast.

Example:

ofon_te_66

Once selected, the template content automatically populates the fields below such as:

This section displays the content that will be sent to users.

The Card Title is the heading displayed at the top of the message card.

Example:

Hey, WhatsUp!...

The title should briefly describe the message or highlight the main announcement.

This field contains the main message content delivered to the user.

Example:

"We have rolled out some new offer. Please do check it out."

This section provides details about the offer, update, or notification.

The Media URL field contains the link to the media file that will be displayed in the broadcast message.

Example:

https://bb.branding-element.com/prod/13997/13997I-05022026_065528-png.png

Media can include:

The media appears at the top of the card in the RCS message.

Buttons allow users to interact with the broadcast message.

A parameter (such as custom_param) is used to capture button interactions and trigger the bot flow.

Selecting Path allows you to route the user to a specific bot flow when the button is clicked.

Example:

Select Path → Welcome new user

When the user clicks the button, the conversation continues in the selected bot path.

This option allows sending additional attributes along with the path when triggering the flow.

This is useful when you want to pass dynamic data into the bot conversation.

Defines which users will receive the broadcast.

Two options are available:

Send the broadcast to users imported via a contact list.

Send the broadcast to a user segment defined by filters such as:

If Contact List is selected, you must choose the list containing the target users.

You can also upload a new contact list using the Import Contact List option.

Supported file formats include:

Phone numbers should include country codes for successful delivery.

This toggle ensures that users who have opted out of receiving messages are automatically excluded from the broadcast.

This helps maintain compliance with messaging policies.

This option controls when the broadcast will be sent.

The broadcast is delivered immediately after clicking Publish Broadcast.

Allows you to schedule the broadcast for a future date and time.

Scheduling is useful for:

At the bottom of the screen, two options are available:

Click Publish Broadcast to send the campaign to all selected users.

Click Save Draft to store the broadcast configuration without sending it.

This allows you to review or edit the campaign later.

The platform provides a message preview panel that displays how the broadcast will appear on the user's device.

his preview includes:

Always review the preview before publishing to ensure the message appears correctly.

Following these practices helps ensure smooth broadcast delivery and a better user experience.