---
title: Website CTA Pop-Ups
slug: website-cta-pop-ups
docTags:
createdAt: 2024-06-17T10:46:03.656Z
---
## 1. Introduction
Website CTA pop-ups are interactive elements that appear on a webpage, prompting users to take a specific action. These pop-ups are designed to encourage visitors to engage with the website in a particular way. The goal of CTA pop-ups is to drive conversions and guide users through the desired customer journey.
## 2. Accessibility
1\. Navigate to Store > Conversion Triggers > + Add New Pop-up
2\. Choose the trigger you wish to set from the modal that appears
**The following are the triggers for their respective use cases:**
- Exit Intent Pop-ups: Select Lead Capture
- ‘Notify Me’ Feature: Select Out of Stock Product Notification
- Cart Abandonment Pop-up & Notifications: Select Cart Abandonment
- Product Page Engagement Pop-ups: Select Product Browse
::Image[]{src="https://api.archbee.com/api/optimize/FEqjvWZnyymr_PEhXLLlG/QF-601qFMqE8j6N9BwyKx_screenshot-2024-06-13-at-23905-pm.png" size="52" width="714" height="730" position="center" showCaption="false"}
- Click on Continue.
- Once you select the trigger, populate the different elements of the pop-up with
information that is required. You can preview your changes on the right.
- Once you have finished assigning values, save your changes. When these setup
conditions are met, the CTA Modal will reflect on your store.