Rich Card Message Template

A Rich Card is a single interactive message card that combines media, text, and action buttons in one structured format. It allows businesses to send visually engaging messages to users through the RCS channel.

Rich cards are commonly used for promotions, product highlights, service updates, and announcements, where a single focused message needs to be delivered with clear actions.

A Rich Card is a structured message format used in RCS that combines media, text, and interactive buttons within a single card. This format enables businesses to deliver visually engaging messages while allowing users to interact directly with the content.

A Rich Card typically includes the following components:

The Card Title is the main heading displayed at the top of the card. It briefly describes the message content and helps users quickly understand the purpose of the message.

Example:

"Check out our latest offers!"

You can attach visual media to make the message more engaging. Supported media options include:

Media improves user engagement and provides visual context for the message.

When adding media to a Rich Card, ensure the following requirements are met:

Image Requirements

Using the recommended dimensions ensures the card displays properly across supported RCS devices.

Video Requirements

If uploading a video, a thumbnail image may also be required to display a preview of the video.

Media URL Requirements

When using a media URL instead of uploading files:

Example:

The Body Text section contains the main message content. It can include additional details such as product descriptions, offers, instructions, or announcements.

You can also insert variables to personalize messages for users.

Example:

Variables allow dynamic values to be inserted when the message is delivered to the user.

Buttons allow users to interact with the message and perform actions directly from the card.

Supported button types include:

Sends a predefined response back to the bot and continues the conversation in the configured bot flow.

Opens an external webpage when the user clicks the button.

Allows users to directly call a specified phone number.

Buttons help guide users toward the next action, such as visiting a website, contacting support, or continuing the conversation with the bot.

Properly structured Rich Cards can significantly improve interaction and response rates in RCS conversations.

When creating a Rich Card template, you can choose the orientation of the card layout. The Horizontal orientation displays the media and text side-by-side, allowing the image or video to appear on one side and the message content on the other.

This layout is useful when you want to emphasize visual content while still providing descriptive text and action buttons within the same card.

A Horizontal Rich Card includes the following components:

These elements work together to deliver a visually engaging and interactive message.

The Card Title is the main heading of the card that briefly describes the message content. It helps users quickly understand the purpose of the message.

Example:

Character limit

Media helps make the message more engaging by adding visual context to the content.

In a Horizontal Rich Card, the media is displayed on either the left or right side of the card, while the text content appears on the opposite side.

Supported media options include:

To ensure proper display across supported RCS devices, the media should follow the recommended specifications.

Following the recommended image dimensions helps maintain proper card layout and ensures the media displays correctly on supported devices.

Videos help enhance engagement but should remain within the supported size limits for optimal performance.

If using a Media URL instead of uploading files:

Example:

The Body Text contains the main message content displayed in the card. It can include additional information such as product details, offers, instructions, or announcements.

You can also include variables to personalize the message.

Example:

Body Text limits

Buttons allow users to interact with the message directly from the card.

Supported button types include:

Sends a predefined response back to the bot and continues the conversation in the configured bot flow.

Opens an external webpage when the button is clicked.

Example use cases:

Allows users to directly call a phone number from the message.

Example use cases: