Release Notes: April 2025
Greetings, We’re excited to share the latest updates for April 2025! Here's a summary of the new features and improvements.
AI Agents - Workflows with Voice
You can now call deterministic workflows from voice-based agents, making them capable of handling end-to-end conversations with structured outputs.
Built for: Businesses automating lead capture, appointment bookings, and other voice-driven flows. Impact: Enhances accuracy and efficiency using business-specific workflows instead of relying only on LLMs.
AI Agents - Summary Generation and Analytics
Every completed session with an AI Agent will now generate a summary and performance analytics.
Built for: Businesses looking to improve their agents iteratively based on usage data. Impact: Enables consistent information sharing, agent handoff, and data-backed optimization.
AI Agents - Voice Integration with Twilio
Voice agents can now make and receive phone calls via Twilio.
Built for: Businesses using automated calls (e.g., appointment scheduling, lead scoring). Impact: Expands customer communication channels.
AI Agents - Supervisor Configuration
Added capabilities to configure a supervisor agent who can manage multiple agents and route requests intelligently.
Built for: Businesses using multi-agent systems. Impact: Provides better visibility and agent routing capabilities.
GenAI Training - CSV & PDF
Training pipeline now supports pulling answers from both CSV and PDF documents.
Built for: Customers using GenAI for document-based responses. Impact: Expands query capability across both document types.
WhatsApp Pay: API Logs
Added API logging for WhatsApp Pay requests and responses.
Built for: Businesses using WhatsApp Pay. Impact: Simplifies debugging and tracking of payment flows.
Shopify API Version Upgrade
Shopify has deprecated older API versions.
Built for: All Shopify-integrated customers. Impact: Ensures uninterrupted services by upgrading to the latest API versions.
New User Data Change - Upcoming
"New User" tagging now works based on a 30-day window of inactivity.
Built for: Accurate user engagement tracking. Impact: Users returning after 30+ days are tagged as new; within 30 days as active.
Template Category Restriction - Upcoming
WhatsApp is enforcing stricter rules on template category misuse.
Impact:
- Since June 1, 2024: Meta started reviewing & reclassifying misused templates.
- Starting April 1, 2025:
- Misuse may lead to warnings
- Rejection of Utility templates
- Temporary or extended blocks on submissions
Built for: All businesses using WhatsApp templates. Action Required: Ensure templates are correctly categorized to avoid disruption.
Stay tuned for more updates next month. For any queries or feedback, please reach out to us at [email protected].