---
title: Analytics for Broadcast and Campaign
slug: analytics-for-broadcast-and-campaign
docTags: 
createdAt: 2022-09-07T10:03:34.000Z
---

We introduced an analytics feature for the broadcasts and campaigns to give the user a better understanding and track the performance of his broadcasts and campaigns. This feature helps the user to plan and manage upcoming broadcasts and campaigns.

## <font color="#ae1536">Availability</font>

This is available only for WhatsApp (360dialog as a service provider) and RCS.

## <font color="#ae1536">Broadcast analytics</font>

**Step 1:** Navigate to **Broadcast > Broadcast History**&#x20;

**Step 2:** Beside the broadcast you want to analyse click on the **"View Broadcast"**

![](https://api.archbee.com/api/optimize/FEqjvWZnyymr_PEhXLLlG/8gmGgbPw1D1PYTGp8K33m-20260609-131253.png)

**Step 3**: You can track analytics of the template message sent over the WhatsApp/RCS channel. It can display analytics such as the number of messages sent, delivered, and read along with their click rates.&#x20;

![](https://api.archbee.com/api/optimize/iOTpn18P7FMUIZT5seFCm/cSl7_w3ajtc0gM9mNus3e_screenshot-2024-02-18-at-81758-pm.png)

You can also track the click-through rate. The analytics for action buttons are shown in the pie chart diagram.

![](https://api.archbee.com/api/optimize/iOTpn18P7FMUIZT5seFCm/ndb6KGSmXPkFZc09oVEpb_screenshot-2024-02-18-at-81829-pm.png)

## <font color="#ae1536">Campaign analytics</font>

Once a campaign is live, you also get to track how many messages were sent, delivered and read by your chatbot users.&#x20;

![](https://api.archbee.com/api/optimize/FEqjvWZnyymr_PEhXLLlG/gbfwPvbtB9P7cZMNHtv0K-20260609-131324.png)

Note that delivery and read receipts tracking is a channel-dependent feature and might be inconsistent if there are multiple channels configured including some that don’t provide this data.

## <font color="#ae1536">CTWA</font>

The Click-to-WhatsApp Ads (CTWA) Analytics tab offers a detailed overview of user engagement through your Click-to-WhatsApp Ads. This tab is designed to help you track and analyze how effectively your ads are driving user interactions and engagement.

Here's what you can monitor:

- **CTWA Users**: Track engagement from Instagram/Facebook ad clicks.
- **Unique CTWA Users**: Count distinct users for individual engagements.
- **User History**: Analyze engagement trends by day/week across Facebook and Instagram platforms.

## <font color="#ae1536">**Archival and Download on Template Analytics**</font>

Previously, broadcast analytics only included data from broadcasts sent via the platform, **excluding those triggered via API**. This limited visibility into overall broadcast performance.

- The feature is designed for businesses using **wrapper APIs and API triggers** to send broadcasts.
- Now, broadcast analytics include data from **wrapper API and API-triggered broadcasts**, providing a **comprehensive view of all sent broadcasts**.

Users can now **export all broadcasts together** or **export individual broadcast data** using the dropdown menu, which appears when clicking the **three vertical dots** at the end of each broadcast entry.

If you face any issues or queries please reach out to us at [support@engati.ai](mailto\:support@engati.ai).